Privacy Policy

Last Updated: Febuary 2025

This Privacy Policy explains how EmoBay ("we", "us", or "our") collects, uses, discloses, and safeguards your personal data when you access or use our website and services (collectively, the "Service"). By using our Service, you consent to the collection and use of your information in accordance with this Privacy Policy and applicable laws, including the Personal Data (Privacy) Ordinance (PDPO) of Hong Kong.

1. Scope and Definitions

1.1 Scope

This Privacy Policy applies to all personal data we collect through your interactions with our Service, including through our AI-driven chatbot.

1.2 Definitions

  • Personal Data: Any data that can identify you, such as your name, email address, or other contact information.
  • Usage Data: Information automatically collected when you interact with our Service, such as IP address, browser type, pages visited, and interaction logs.
  • Sensitive Data: Any data that requires higher protection under applicable laws. We will only process such data with your explicit consent or as otherwise permitted by law.

2. Information We Collect

2.1 Personal Information

When you voluntarily provide it (for example, when you sign up, contact us, or submit a query), we may collect personal information such as:

  • Your name
  • Email address
  • Contact number
  • Any other information you choose to provide

2.2 Usage Data and Chatbot Interactions

We automatically collect information related to your usage of the Service, including:

  • Log files, IP address, browser type, and operating system
  • Interaction details with our chatbot (e.g., conversation transcripts, timestamps, and usage patterns) for the purposes of improving our Service
  • Cookies and similar tracking technologies (see Section 5)

2.3 Third-Party Data

We may also receive data from third-party sources to help us enhance and personalize your experience. Any data received will be processed in accordance with this Privacy Policy.

3. How We Use Your Information

We use your personal data for the following purposes:

  • Provision and Improvement of Services: To deliver, maintain, and enhance our Service, including using chatbot interaction data for service improvements.
  • Communication: To respond to your inquiries, provide customer support, and send you updates or promotional materials (where you have consented).
  • Analytics: To analyze usage trends, administer the site, and gather demographic information.
  • Legal Compliance: To comply with applicable laws, regulations, and legal obligations.

4. Disclosure of Your Information

4.1 Service Providers and Partners

We may share your data with trusted third-party service providers who assist us in operating our Service (e.g., hosting, data analytics, and customer support). These parties are contractually obligated to protect your data and use it solely for the purposes for which it was disclosed.

4.2 Legal and Regulatory Requirements

We may disclose your information if required by law or in good faith belief that such action is necessary to:

  • Comply with legal obligations
  • Protect and defend our rights or property
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. In such cases, we will require the recipient to agree to this Privacy Policy or to otherwise protect your personal data.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance your browsing experience
  • Analyze website traffic and trends
  • Personalize content and advertisements

You can control the use of cookies through your browser settings; however, disabling cookies may affect the functionality of our Service.

6. Data Retention and Security

6.1 Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

6.2 Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. While we strive to secure your information, please note that no method of transmission or storage is completely secure.

7. Your Rights and Choices

Under applicable Hong Kong law, you have the right to:

  • Access your personal data
  • Request correction or updating of inaccurate or incomplete information
  • Request deletion of your personal data, subject to legal obligations
  • Object to or restrict the processing of your personal data in certain circumstances

To exercise these rights, please contact us using the details provided in Section 9. We will respond to your request within a reasonable timeframe.

8. Cross-Border Data Transfers

If your information is transferred outside of Hong Kong, we will take appropriate measures to ensure that your personal data receives an adequate level of protection in accordance with applicable laws.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated effective date. Your continued use of the Service after changes are made will constitute your acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: legal@emobay.org